Kamis, Desember 14, 2017

Understanding HOQU: A Novel Decentralized Affiliate Platform

With the rapid development of technology, especially internet, it is more common for businessmen to use internet as marketing media. However, due to its openness, there are times when marketing through internet, or using internet for business in general, is not safe. Thus, creating a safe platform where advertisers and businessmen can use safely is very important. HOQU can be considered as the earliest decentralized affiliate platform, which is able to save advertisers more money, eliminate fraud definitely, open novel markets, and give conviction to affiliates.

This platform has been involved in marketing for over 10 years in total, and over 4 years specifically in affiliate marketing. The developers of this platform are aware about the issues that may occurs within affiliate marketing. The major issue within the branch of affiliate is the distrust that may occur between involved parties. For instance, websites that use suspicious schemes to earn the personal data of customers and to send them off to the advertisers. On other cases, sometimes a lead is rejected and because of that, the affiliate gain no share from the sale. There is another case where the publisher alters the code of affiliate so not every leads are noted on the system of affiliate. All these issues have create serous trust problem between the affiliate and advertiser.

The developers of this platform saw a great potential in the implementation of smart contract and blockchain combined with creating a platform where advertisers and affiliates can interact safely. Through the eyes of the developers, token sales are just a mere method of running it more extensively and faster. The main component within the economy of HOQU project is HQX token. You can use this token for service payments by advertisers, affiliate networks payments, and advertisers’ payment to affiliates.

Based on the team of this platform, they do not see any potential competitors in the community of blockchain. Every company that create projects at performance or affiliate marketing are fostering traditional services, such as only lead generation or affiliate networks services. HOQU attempts to create a complete network infrastructure where every traditional company can interact. Within this platform, the advertisers only pay for actual results of revenue shares, leads, installs, qualified calls, and sales instead of conventional models of advertising when you have no guarantee that you can get sales if you purchase clicks.

The founders of this platform have been developing this platform together since their college days and they have established over ten successful businesses. By the time this article is written, the founders already employ over 250 people within the businesses. They provide an open and creative working environment for their employees. The challenge for this platform according to the founders is the opportunity to replace the marketing world. Connecting every conventional company to the platform may take some effort and time. Other than that, the founders also have to educate the companies to give understanding about the blockchain value and the reason token can be beneficial for their business.

A smart system for anti-fraud created as part of the decentralized application of advertisers will prohibit affiliates to get involved in fraudulent activities. This system uses over fifty different metrics combined with machine learning and neural networks. Recently, the developers possess a model of concept according to neural networks using the Google TensorFlow library. Generally, the model performs scoring and accept lead entity’s input parameters. Other tools provided by this platform are HOQU Plugins Development Tools (allowing companies to create custom plugins available for affiliates) and HOQU Automation Tools (developing a strategy of operation for affiliate programs or creating promo materials’ templates).


Token : HQX
Total Emission : 888,888,000 HQX
Total amound to be sold : 65% of total token issuance or 577,777,200 HQX
* 4% Private-Sale of the tokens sold or 23,111,088 HQX
* 6% Pre-Sale of sold tokens or 34,666,632 HQX
* 22% Main sale of the tokens sold or 137,777,640 HQX
Accepted currencies: Ethereum (ETH), Bitcoin(BTC,Litcoin(LTC)
Hard Cap : 32,790 ETH


Pre-Sale Dates : 13.11.2017 - 20.11.2017
Sale Volume of Pre-Sale: 57,777,720 HQX
Hard cap at pre-sale : 7,263 ETH
Pre-sale price : 1 ETH = 7,000 HQX (bonus included)
Minimum buying transaction : 0.1 ETH
maximum buying transaction : unlimited
Bonuses : The bonus is 40% of the price in the main sale

Main Sale

Main sale : 27.11.2017 - 26.02.2017
Sales Volume on Main Sale : 137,777,640 HQX
Hard cap on Main Sale: 25,527 ETH
Price on Main Sale: 1 HQX = 0.0002 ETH or 1 ETH = 5,000 HQX
Minimum Buying Transaction: 0.1 ETHMaximum Buying Transaction: Unlimited

Bonus system during the Main Sale period


Sale Round 2: Q2-Q3 2018
Sales Volume on Sale Round 2: 382,221,840 HQX 
Hard cap on Sale Round 2: TBA
Price on Sale Round 2: TBA
Minimum Buying Transaction: 0.1 ETH
Maximum Buying Transaction: Unlimited



More Information see below : 
To learn more about the project visit the official website

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