Minggu, Desember 10, 2017

Problems and solutions that faced by Affiliates program and HOQU

Affiliate program always has its problems and solutions. Due to condition of traditional marketing and its development of digital methods, the developer has its own way in attracting customers to make the question of the future of internet advertising more relevant. The International Advertising Bureau identified the main problem for internet advertising and performance marketing as the establishing of common client action accounting mechanisms between advertisers and affiliates. The main problem in this market is establishing trust between the parties.

The problem is due to the imperfection of classic advertising models and their methods of payment. In order to reduce the share of poor traffic, the advertising industry should focus on the use of the performance-marketing models. Therefore, affiliate marketing is the best manifestation of performance marketing. During the process, affiliate has interest in increasing sales and customer health, and there is no sense in attracting irrelevant traffic.

By using blockchain technology and smart contract, the reputation control system and CPA system, HOQU completely decreases opportunity for fraud.

In the fact, traditional advertising services do not completely solve the problem of remote identification of individuals. It involved the growth of shave and fraud.

In the HOQU system, user identification is carried out via civic, blockchain-platform which successfully addresses the problem, therefore, it can be integrated with other blockchain solutions.In order to decrease the problems that occur, there is new advertising network that using the programmatic model. Its use algorithm for their work, but they do not give advertisers any guarantees of increasing sales because this network works for advertisement only. Other advantage is HOQU fundamentally different from classical advertising exchange, this system using the performance marketing model. Moreover, it is able to demonstrate a more efficient advertising campaign.

Discussing about the security and stability, the security is poor. There is a line that can be access and attack all the account in the system. The security will stop if there is problem occur. But, today by using blockchain, it decentralized software solution allows modules to be self contained, in the event of a program malfunction in any of modules, the platform continues to work.

Through CPA network, the customers should trust them without being able to audit the result of their work. This often leads to various conflict situations. Using HOQU tracking mechanism and smart contract, ensure that all condition of customer’s offer are transparent. It ensures transparency and honestly in relationship between advertisers, affiliates and affiliates networks.

On the HOQU platform, the customer can use both a web application and a mobile app for IOS and Android. As we now today, that the growth of mobile traffic in worldwide internet advertising, the development of its mobile application will alloq hoqu to gain Aadditional competitive advantages.

The HOQU platform stores data on blockchain, which allows advertiser to see all affiliate programs and analyze their results for each type of customer activity.

The world market for internet advertising grew by 15-22% annually from 2010 to 2016. In 2017, share of internet advertising has exceeded the share of TV advertising.

Performance marketing becomes new phenomenon in internet advertising market. In Russia, in the first half of 2016, the market for performance marketing amounted to 50.2 billion rubles, which is 30% of the total advertising market during this period. The popularity of performance marketing is attributable to the increasing cost of attracting users. In the circumstances, advertisers prefer to pay only for targeted customer action. The international Advertising Bureau has identified the main problem of performance marketing between advertisers and affiliates.The introduction of blockchain technologies to the industry can solve this problem, creating convenient and transparent mechanism for the accountability of customer activities.


Token : HQX
Total Emission : 888,888,000 HQX
Total amound to be sold : 65% of total token issuance or 577,777,200 HQX
* 4% Private-Sale of the tokens sold or 23,111,088 HQX
* 6% Pre-Sale of sold tokens or 34,666,632 HQX
* 22% Main sale of the tokens sold or 137,777,640 HQX
Accepted currencies: Ethereum (ETH), Bitcoin(BTC,Litcoin(LTC)
Hard Cap : 32,790 ETH


Pre-Sale Dates : 13.11.2017 - 20.11.2017
Sale Volume of Pre-Sale: 57,777,720 HQX
Hard cap at pre-sale : 7,263 ETH
Pre-sale price : 1 ETH = 7,000 HQX (bonus included)
Minimum buying transaction : 0.1 ETH
maximum buying transaction : unlimited
Bonuses : The bonus is 40% of the price in the main sale

Main Sale

Main sale : 27.11.2017 - 26.02.2017
Sales Volume on Main Sale : 137,777,640 HQX
Hard cap on Main Sale: 25,527 ETH
Price on Main Sale: 1 HQX = 0.0002 ETH or 1 ETH = 5,000 HQX
Minimum Buying Transaction: 0.1 ETHMaximum Buying Transaction: Unlimited

Bonus system during the Main Sale period


Sale Round 2: Q2-Q3 2018
Sales Volume on Sale Round 2: 382,221,840 HQX 
Hard cap on Sale Round 2: TBA
Price on Sale Round 2: TBA
Minimum Buying Transaction: 0.1 ETH
Maximum Buying Transaction: Unlimited



More Information see below : 
To learn more about the project visit the official website

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